Cryptocurrency exchange BingX has expanded its partnership with Chelsea Football Club, becoming the official training kit sponsor for the men's team for the Premier League 2024/25 season.

As a move to enhance brand recognition, BingX transitioned from being a sleeve partner of Chelsea to the main sponsor of the training kits. This partnership aligns with the exchange’s strategy to integrate with the global sports community and increase cryptocurrency awareness.

The collaboration between BingX and Chelsea FC began earlier this year with the "Empower the Future" initiative, aimed at fostering innovation and improvement. BingX celebrated this event by dropping new training kits from a drone at Stamford Bridge in London.

The new partnership format offers BingX users and Chelsea fans special benefits, including match tickets, VIP experiences, and branded merchandise. The cryptocurrency exchange will also host a trading contest with daily check-ins and distribute airdrop rewards, potentially engaging the crypto community.

Vivien Lin, Director of Products at BingX, expressed enthusiasm about the development of the partnership, emphasizing a "shared commitment to excellence and innovation." This collaboration marks BingX’s ambitious entry into sports sponsorship, aimed at expanding user opportunities through a unique experience.