Broker eToro has announced the appointment of Massimo Citoni as the new Regional Manager for Italy to strengthen its presence in the country.

Having joined the company in 2015 as an Account Manager, Citoni has proven his professionalism, which has allowed him to advance his career. Thanks to his deep understanding of the market, he has been appointed head of the Italian division in 2023. In addition, Chitoni is a certified financial advisor accredited by both CySEC and ASIC.

"We are delighted to appoint Massimo Citoni as Regional Manager for Italy. His exceptional track record and deep understanding of Italian clients make him the ideal candidate for this position. Massimo's dedication and insight are invaluable to eToro, and we are confident that under his leadership, eToro will reach new heights in the Italian market," said Etay Cohen, Chief Customer Officer at eToro.

"It is a privilege to take on this new role at eToro. We are committed to further expanding our presence in Italy and being an active participant in the industry," commented Citoni on his appointment.

Citoni's responsibilities will include developing strategic partnerships with local organizations and overseeing all marketing initiatives in the region. At the same time, he will oversee client relationship development activities aimed at improving the customer experience for both Italian clients and eToro members.

Citoni will also join the Board of Directors of AssoFintech, the Italian fintech industry association, underscoring eToro's commitment to expanding its presence and participation in the Italian market.

"I am delighted to join the Board of AssoFintech and deepen our partnership with the Fintech District to help develop the fintech ecosystem in Italy," said Chitoni.