Broker eToro has teamed up with Deloitte Digital to integrate innovative artificial intelligence technologies from Salesforce, including Copilot and Einstein GPT.

The integration aims to improve the client experience and streamline communication processes.

Copilot, an AI-powered conversational assistant, provides fast translation of emails, significantly reducing the response time of eToro's support team. In addition, the new tool enables the support team to resolve complex customer queries quickly and efficiently.

Salesforce's Einstein GPT automates real-time chat responses with platform users. It also combines Salesforce's artificial intelligence models with advanced OpenAI capabilities to create personalized emails, respond quickly to clients, and deliver targeted marketing.

The integration of Copilot and Einstein GPT by eToro and Deloitte Digital is an important step in leveraging artificial intelligence in customer service to reduce handle time, increase agent productivity, and improve overall customer care services.