IG Group, Aichi International Arena, and AEG announced a 10-year corporate naming rights partnership for a new 17,000-seat arena under construction in Nagoya, Japan.

The partnership is one of the largest naming rights agreements in Japan and the Asia-Pacific region.

The IG Arena, which will be Japan's largest sports and entertainment venue, is expected to be completed in 2025.

IG Arena is also expected to host the 2026 Asian Games and the 2026 Para-Asian Games, which will be co-hosted by Aichi Prefecture and the Nagoya Metropolitan Government.

"We are very excited to introduce IG Arena to the world... This partnership is a great opportunity for us to increase our brand awareness and is an important step in increasing our market share in Japan, which is one of the fastest growing regions for online gaming," said Tomoharu Furuichi, Head of IG Group Japan.

"It was important for us to find a partner who is an innovative leader who shares our ambitions for Nagoya and our vision for events for Japanese fans," said Tokuji Sagi, CEO and President of Aichi International Arena Corporation, commenting on the agreement.

"This transformative partnership is forward-looking. Not only will it usher in a new era of live entertainment in Nagoya and Japan, but it will also be an important step in bringing world-class events to the market," said Paul Samuels, Executive Vice President, Global Partnerships, AEG.

The new five-story IG Arena will be shaped like a horseshoe bowl to accommodate different types of sporting and musical events.