About the renewal of the AxiTrader brand and its renaming into Axi became known simultaneously with the news of the company's partnership agreement with the famous football club Manchester City FC. In an interview with Finance Magnates, Axi Chief Commercial Officer Louis Cooper said the following:

“The new brand embodies our primary goal of giving partners and traders the benefits they need to succeed. It also confirms the company's commitment to continuous improvement and innovation. "

Louis Cooper also said that as part of the rebranding, the company name was simplified to Axi to make it easier for customers to find it. He also recalled that the broker offers profitable trading with a wide range of assets, including CFDs on currencies, precious metals, commodities, indices.

As for the partnership with the football club, according to Louis Cooper, this is the first major deal of a sports sponsorship broker. He hopes this will increase brand awareness among Manchester City FC fans. The broker promises its clients exclusive offers, promotions and bonus offers.

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