Tony Gruebner, the Chief Marketing Officer (CMO) at leading Australian Retail FX and CFDs broker Pepperstone, has announced his departure after a successful four-year tenure. Gruebner joined Pepperstone in 2020, bringing with him a wealth of experience from his previous role at Sportsbet, Australia’s premier sports betting site.

At Sportsbet, which is a unit of Flutter Entertainment plc (formerly Paddy Power Betfair plc), Gruebner had an impressive career trajectory since joining in 2011. He started in commercial analytics and rose through the ranks to become the General Manager of Customer Operations, GM Analytics, and eventually GM Data Products. His tenure at Sportsbet saw him deeply involved in analytics and data product development, shaping his strategic approach to customer engagement and operations.

Gruebner shared the news of his departure from Pepperstone on social media, reflecting on his journey and achievements with the company:

"My time at Pepperstone as CMO has come to an end. It’s been an amazing opportunity to lead an incredible team and play a role in transforming a great Australian finance brand into what it is today."

He highlighted several key achievements during his tenure, including:

- Building a successful YouTube channel: The creation and growth of the "Trade Off" show, which is now produced in four different countries and three languages, stands out as a significant accomplishment.

- Sponsorships: Under Gruebner’s leadership, Pepperstone secured notable sponsorships with the ATP Tour, Geelong Cats, Adelaide Strikers, and South East Melbourne Phoenix, enhancing the brand's visibility and market presence.

- Pepperstone Trading App: The development and release of the Pepperstone trading app marked a significant milestone in the company’s digital transformation journey.

- Global Brand Campaigns: Partnering with Saatchi & Saatchi NZ, Pepperstone launched three impactful global brand campaigns, with the latest featuring tennis legend John McEnroe.

Looking ahead, Gruebner expressed his excitement about exploring new opportunities and challenges. He stated:

"As I look towards the future, I’m excited about exploring new opportunities and challenges. If you know of any roles or projects where I can bring my passion for leadership, marketing, strategy, digital transformation, analytics and AI to the table, please reach out. I’m eager to see what the next chapter holds!"

Tony Gruebner’s departure from Pepperstone marks the end of a significant chapter in his career, but also opens the door to new possibilities where he can apply his extensive expertise in marketing, digital transformation, and analytics. His contributions to Pepperstone have been instrumental in elevating the brand, and his future endeavors will undoubtedly benefit from his proven track record and innovative approach.